The Future of Ad Agencies
Obviously by now you realize I’m of the opinion that the advertising agency, in its current form, has a rather bleak future ahead. Certainly the automobile industry has taught us that you can’t continue to profit from a mediocre product forever. Wall Street showed us that eventually greed left unchecked is punished. And newspapers have demonstrated that by ignoring the real opportunities provided by technology you absolutely risk extinction in the longterm. And that’s where, I believe, the advertising industry largely finds itself today: mired in mediocrity, greed, and ignorance.
Interesting article about the future of advertising agencies. This is a must read for anyone in the industry or anything similar
Here is the link